Joined: 24 Aug 2002
Location: New York, NY
|Posted: Wed Mar 26, 2003 9:56 am Post subject: Fox News, CNN and BBC World Service Lead Dramatic Surge in..
Fox News, CNN and BBC World Service Lead Dramatic Surge in XM News Listenership
Wednesday March 26, 9:26 am ET
Survey of XM Subscribers Finds Increased Interest in Up-to-the-Minute War Information Provided by Renowned Television News Sources
WASHINGTON, March 26 /PRNewswire-FirstCall/ -- XM Satellite Radio's (Nasdaq: XMSR - News) diverse lineup of national news and information channels, led by Fox News, CNN and BBC World Service, is delivering to subscribers unprecedented real-time access to coverage of the Iraqi War, marking the first time that television-based coverage of a major international conflict is available to radio listeners nationwide.
"XM has broken the tether to the television during this time of national uncertainty," said XM President and CEO Hugh Panero. "Trusted information sources, like Fox News, CNN and BBC, that Americans seek out when the need for news is greatest are now available to people no matter where they are, in the car, on the go as well as at home."
An online survey conducted March 21 - 24, 2003, of XM subscribers found that the Iraqi conflict has caused more than half of them (52%) to listen to XM's news channels more often than normal.
"Just as cable and satellite TV have become invaluable news resources, XM has fast become an indispensable, real-time information service provider to our mobile society," Panero added. "With XM, there's no more waiting for the 'Top of the Hour,' or searching the AM or FM dial for updates."
XM offers 12 channels of news and information covering the latest national, world, business, financial and technology developments from premier partners and its own programming staff, such as Fox News, CNN, CNN Headline News, CNNfn, CNBC, ABC News & Talk, Bloomberg, BBC World Service and C-SPAN.
These news and information channels are part of XM's lineup of 101 channels of digital-quality sound, delivered coast to coast: 30 channels of news, sports and variety talk including premiere news and information channels and 71 music channels, more than 35 of them commercial-free.